Uniting Industry, Creativity and Governance in Virtual Spaces with Unyted

Government Champions the Metaverse with a Catch

Baden-Württemberg’s Ministry of Economic Affairs recently hosted the event “Virtual Worlds – Experiencing Opportunities in the Metaverse”, in collaboration with the XR EXPO and the Virtual Dimension Center Fellbach. The aim was to kindle curiosity about key future technologies and highlight the strengths of the region in areas such as digital twins, AI, XR and creative content.

While the event showcased real momentum behind immersive technologies, it also promoted CyberLÄND, the Ministry’s flagship platform. CyberLÄND is built on the proprietary Spatial framework, which includes gamified features and data monetisation through ad placement and user-tracking-based revenue models.

Bridging Strategy and Sovereignty

The Ministry emphasised the importance of European sovereignty over digital infrastructure particularly in immersive tech. However, the data-driven monetisation model behind CyberLÄND diverges from EU priorities on privacy and transparency. In contrast, many businesses and public sector actors prefer environments where user data is protected and economic models remain purposeful and predictable.

How Unyted Provides a Secure and Compliant Alternative

Unyted delivers the immersive potential of the Metaverse without compromising digital rights:

• Privacy-first design: No tracking, no monetisation of user data. All information remains under organisational control.
• Brand-safe environments: No embedded advertising, no surprise interruptions spaces remain professional and immersive.
• Interoperable infrastructure: Unlike proprietary systems, Unyted supports open and non-platform-locked virtual environments.
  

On a side note, CyberLÄND’s reliance on gamified features and in-space monetisation has proved less appealing to enterprise users. Unyted, by contrast, is designed for business and institutional needs, compliant, secure and user-centric.

Local Strength, Global Applications

Baden-Württemberg is home to robust XR networks and industry clusters including VDC Fellbach and industrial innovation hubs. Unyted enables organisations to translate these strengths into practical use cases:

• Simulating digital twins of production lines or facilities for planning and operational efficiency
• Building virtual co‑creation labs to enable joint innovation across universities and SMEs
• Hosting talent‑attraction portals where AI-guided spaces showcase company culture to global candidates

These applications align with the Ministry’s vision of a “human‑centred digital transformation,” combining industry expertise with creative and academic networks.

Why It’s Time to Move Now

Europe’s future in immersive technologies depends on infrastructure that is sovereign and trustworthy. As interest and funding for Metaverse initiatives grow, mere consumer experiences are no longer sufficient. Organisations need platforms that safeguard data, support meaningful collaboration and maintain flexibility over time.

Unyted is ready now purpose-built to support immersive innovation while respecting compliance, control and collaboration.

Ready to Build Securely in the Metaverse?

Book a free demo today to explore how Unyted can support your immersive strategy without compromise.