What Organisations Can Learn from Real-World Use

Beyond the Hype: How AI Is (and Isn’t) Being Used in 2025

The rise of Generative AI (GenAI) has been both explosive and divisive. While early discourse was dominated by speculation and sweeping promises, a more grounded picture is now emerging. As highlighted in Harvard Business Review (“How People Are Really Using GenAI in 2025” by Marc Zao-Sanders, April 2025), organisations are moving from pilots and prototypes to focused, real-world applications.

But what are people actually doing with GenAI? And more importantly, what can leaders learn from this behavioural data?

The Reality: Narrow Use, Broad Interest

Most people aren’t building complex automations or enterprise-grade tools with GenAI. Instead, usage is concentrated in a few high-impact categories:

• Text editing and rewriting
  
• Presentation creation
  
• Idea generation
  
• Summarisation of long content
  

These tasks account for the vast majority of interactions. It’s not about replacing jobs wholesale, it’s about supporting workflows, boosting speed, and overcoming creative blocks.

Interestingly, over 80% of GenAI users report only “basic” experience with AI, showing that the technology is already useful without deep technical skills. But this also suggests a missed opportunity: many organisations still lack clear frameworks for integrating GenAI into more advanced or strategic work.

The Gap: Adoption Without Integration

Many teams are experimenting with AI tools, but few have integrated them into core processes. The result? Fragmented adoption, shadow IT, and compliance risks.

This is where structured, secure environments become critical.

Leaders must ask:

• Are we supporting responsible GenAI use?
  
• Do we know where data is going and who has access?
  
• Can we track, refine and scale what’s working?
  

How Unyted Supports Safe, Productive AI Use

At Unyted, we recognise the potential and the pitfalls of rapid GenAI adoption. That’s why our virtual collaboration platform is designed to support both experimentation and scale, with full control and compliance:

• Secure Infrastructure: GDPR- and MiCA-compliant, with no third-party data monetisation.
  
• AI Integration by Design: Deploy GenAI assistants in co-working zones or virtual classrooms, tailored to your workflows.
  
• Structured Collaboration: Move beyond unstructured AI use with defined processes in persistent 3D spaces.
  

Whether it’s brainstorming, training or decision support, AI tools embedded in Unyted help users stay productive without compromising governance or security.

Empowering Teams with AI Literacy

The HBR article also shows that most GenAI users are learning by doing not through formal training. But without guidance, experimentation can become inefficient or risky.

That’s why Unyted environments can host:

• AI onboarding sessions with live walkthroughs
  
• Role-specific practice zones with real-world use cases
  
• Peer learning events in branded virtual venues
  

By embedding training into the digital workplace, organisations can bridge the gap between enthusiasm and impact.

A Human-Centred AI Strategy

GenAI is not just another tool, it’s a new capability. To unlock its potential, organisations must embed it into culture, workflows, and strategy. That doesn’t require overhauling everything at once. It means starting where the value is visible, creating safe spaces for learning, and scaling what works.

Unyted provides the secure, immersive infrastructure to do just that – in a way that’s flexible, compliant and people-first.